Should one use a separate IP address for each country-specific site?

In his latest video, Google’s head of search spam, Matt cutts, says that in an “ideal world” it would be “wonderful” for each ccTLD to have an IP address based in the country of the ccTLD. But Google knows it is expensive and can be confusing to set up and thus says it is not necessary. Google uses the ccTLD component as a “strong indicator” for geo-targeting the domain name and web site. And of course, you can set the geo-target in Webmaster Tools as well.

Play the video below to listen what exactly Matt Cutts has to say on this:


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