The omnipresent nature of mobile phones has created a huge opportunity for mobile Internet businesses, not just in developed countries but in developing countries like China and India as well.
- There are over 2.4 billion Internet users in the world, of which 1.5 billion access the Internet through their mobile devices either as a primary or a supplementary device.
- In less than 7 years, the number of smartphone users has already crossed 1 billion as against 1.5 billion PC users; Worldwide PC shipments declined by 10.9% in Q2 2013, the sharpest decline since 2001.
- Google generated around $1 billion out of its $13.9 billion revenues from mobile in Q1 2013.
- Smartphones are expected to grow at a CAGR of 20% to reach 2.2 billion by 2015.
The revolutionary success of India’s mobile industry is quite well known. What is not as well articulated is how the mobile ecosystem is driving Internet penetration in India.
The following facts present a glimpse of that phenomenon:
- India has more than 160 million Internet users, of which 86 million access Internet using their mobile devices.
- India already has over 36 mn smartphone users as against 60 mn PC users.
- 9% of overall Internet pageviews in India come from mobile devices.
- More than 90% of mobile internet access is through feature phones.
- Active 3G subscribers in India are in between 22 and 25 million.
The penetration of Mobile Internet is driven by three key factors – which form the backbone of the mobile Internet ecosystem:
- Access devices at the right cost, without compromising on the quality of user experience.
- Availability of affordable data connectivity options, which enable consistent usage.
- “Strong Use Cases”, which provide a compelling reason for users to adopt the technology.