Important On Page SEO Factors to improve SEO Ranking

On Page SEO is the process of optimizing the content of a website. And should be an important SEO technique used by any SEO Expert. This includes the text, images and links on a website.

Google is on a constant quest to improve the quality of its search results, and so On Page SEO is considered to be one of those vital search engine optimization processes that play leading roles in securing top ranking position on search engines.

Important On Page SEO Techniques/Factors:

  • Domain Name and URL Structure.
  • Title Tag.
  • Meta Description.
  • Structured data.
  • Alt Text for Image Optimization.
  • Heading Tags.
  • Keyword Density.
  • Interlinking.
  • Duplicate content.
  • W3C Validation.
  • Site Speed.

Let’s discuss them in detail, in enumeration:

URL of the site: The keyword in URL is another on-page SEO technique. Keeping targeted keyword in URL will helps for SEO. If possible use keyword as the domain name. URL structure of the site should reflect the category hierarchy of the site. For example: If there is an article related to cricket category of the sports section, then article url structure should be: of the article.

URL length: should be under 3-5 words.

Static URLs as compared to dynamic URLs: A static URL is one that does not change, so it typically does not contain any url parameters.

Dynamic URL:

Static URL:

A few advantages of the static URLs: Higher click-through rates, Easier to copy, paste and share on or offline, Higher keyword prominence and relevancy, Easy to remember and Creates an accurate expectation from users of what they’re about to see on the page.


Title Tag: It’s the title/name of the document/HTML page, an important on page SEO element.

Code Sample:

<Title>Social Media News and Web Tips – Mashable – The Social Media Guide</Title>

 Optimal format:

Primary Keyword – Secondary Keyword | Brand Name


Brand Name | Primary Keyword and Secondary Keyword

Note: Remember to keep title limit 70 characters, since this is the limit Google displays in search results.

Using brand name: If it is a well known brand, and it can make a difference in click-through rates in search results, the brand name should be first. If this is not the case, the keyword should be first.


Title on the top of the browser

page title

example of title tag on the top of the browser: on page seo


Meta Description: Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). The Meta description tag is intended to be a brief and concise summary of your page’s content. Put your keywords in the beginning of the Meta description, and your website attract visitors do a tour.

<meta name=’description’ content=’Social Media news blog covering cool new websites and social networks:

Facebook, Google, Twitter, MySpace and YouTube. The latest web technology news, via RSS daily.’/>


This is here it appears in the search result page:

page title browser

Recommended Length: It is best to keep Meta descriptions between 150-160 characters. Since, search engines generally truncate snippets longer than 160 characters.


Structured data:  Add structured data, like reviews/ratings, to your page that can be used to generate rich snippets. Rich snippets can vastly improve the CTR of your pages. Structured data can be added via microdata, or microformats.

Use Structured Data like this Reviews and Product Description this will increase CTR in SERPs:

structured data

Use Alt Text for Image Optimization: Crawlers are unable to see images, can recognize text only. Thus, it is appropriate to display images using Alt tag with targeted keywords.


Heading Tags: Use H1 and H2 tags to display the title of pages. Use at least one keyword in the H1 and H2 tags.


Keyword Density: Keyword density is the percentage of the number of times a particular keyword or keyword phrase is used in comparison to the total amount of words in the article, page or site. Ideal keyword density per page is 5%.


Interlinking of pages:

Internal linking is all about getting your webpages interconnected with each other. Interlinking not only helps a site from SEO perspective, but also helps people find relevant content in the webpage they are reading. One can use interlinking to strategically increase keyword density and improve search engine rankings.

In general, interlinking can be in following ways:

Navigational links: Link to important pages in the navigation bar, try to keep the navigational bar consistent for all the pages.

navigational links

Breadcrumbs: Breadcrumb links are navigation links that appear at the top of the page as your visitor first clicks in a category, then a sub-category and then a link.



Subject matter linking: Content websites having information on varied subjects can use those subject names as anchor text and increase link-based SEO relevance. This also helps in greater user engagement bolstering increase in page views and avg time spent on the site.

Best example is Wikipedia


Tagging is an another way of doing subject matter linking.


Duplicate Content: Keep checking for duplicate content in Google and other Search Engines. Duplicate content issues can be solved via a 301-redirect, the rel=”canonical” tag, Meta robots tag, URL rewriting etc.


W3C Validation: Validate  web site page’s HTML code using a HTML Validator. This needs to be rectified to improve the quality score.


Site Speed: Keep constant eye on Google bot crawl time. A slow site annoys users as well Crawlers. Some free tools to check site speed:, and Google Page Speed.


Sitemaps: HTML sitemap: HTML sitemap is not only useful for visitors, but also for search engines. It helps them understand your site architecture. We will create HTML sitemap for the site. XML sitemap: This sitemap is only visible for search engines. XML sitemaps allow you to add metadata which can be used to provide additional information about the content of each page. An XML sitemap can contain a maximum of 50,000 links. Image sitemap: The Image Sitemap can help your images show up in Google Image Search results and get you some extra visitors.


Web Geometrics is a leading SEO Consulting Company in India.

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