Google Hummingbird, search algorithm introduced by Google on its 15th birthday i.e. on 27th September 2013, allows the Google search engine to better do its job through an improvement in semantic search. As conversational search becomes the norm, Hummingbird helps understanding the intent and contextual meaning of terms used in a search query.
If the very thought of SEO is now going to be dead soon crosses your mind, please dismiss it. Almost all basic SEO hygeine factors that worked before Hummingbird’s release will still work moving forward. Out of all the important factors the most important one is the Original and engaging content.
Below are a few Content Marketing Tips to be kept in mind which can help webmasters to create some great hummingbird loving content which may eventually help to rank on top of the Google SERPs:
Evergreen Content: Content which does not have a shelf life or expiration date unlike a breaking news which has the shelf life of a few hours or days.
Educational or How to Content: Since Hummingbird understanding the intent and contextual meaning of terms used in a search query then it is imperative if we use “how to..” in our educational articles, that is how people in general conversation and search and hummingbird now interprets such queries.
Sate a Problem and Propose Solution: In problem/solution type of content first state the problem and then descriptively explain the solution.
Frequently Asked Questions (FAQs): Though FAQs caters to a specific segment of users who are looking for solutions to some specific questions related to the use of a product/service. But We can’t neglect the importance of having FAQs as a whole. Instead of displaying FAQs in a very traditional way of question and then answer on one page only. A separate page can be created for each answer with descriptive content written in there. And, all the questions can be mentioned on one page with interlinking to the corresponding answer/solution page.
Web Geometrics is a leading SEO Services Company which follows all Google Guidelines making sure all our client work ranks on top for Google SERPs