Imagine yourself walking into a supermarket to buy some grocery. You see a new product on the shelf with an attractive packaging but you don’t know what’s inside it. What do you do? You simply look inside the package without opening it! Sounds amazing, isn’t it?
It may sound unrealistic but that’s just the beginning of what lies in store for one of the most futuristic technology that has taken the world by a storm. The technology being talked about is Augmented Reality.
Now before we delve into the applications of this futuristic technology, we first need to understand what augmented reality is all about. To begin with, Augmented Reality (AR) is a new age technology that allows for a digitally enhanced view of the real world by means of computer-generated sensory inputs such as sound, video, graphics or GPS data. The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time. From exploring a new city to discovering additional content within the pages of a magazine, the possibilities for AR are nearly endless.
Augmented reality allows gamers to experience a digital game play in a real world environment. With AR, it is easy to have a great digital experience on top of interactive magazines, ads, packaging, business cards etc. Moreover you can see videos play on top of advertising in magazines, gain important insights of product previews and much more. AR can also act as a link between print and electronic marketing.
It can be used in the field of archaeology enabling archaeologists to formulate conclusions about the design and construction of a site. There is also a possibility for users to rebuild ruins and buildings as they formerly existed.
Even in the field of education, it has wide ranging applications. Augmented reality can complement a standard curriculum taught in the schools. Text, graphics and videos once superimposed into a student’s real time environment would ensure active interaction of students with computer generated simulations resulting in a holistic development.
AR can also enable an industrial designer to experience a product’s design and operation before its completion.
Even in the field of medical science, Augmented Reality can provide the surgeon with information, which is otherwise hidden such as the heartbeat rate, the blood pressure, the state of the patient’s organ etc.
As it can be seen, Augmented Reality is truly a reality worth looking up to. Till then, the next time you go to the supermarket, you have no other option then to ask the sales girl about what’s in the new product on the shelf!
Web Geometrics is an emerging mobile application development company providing innovative augmented reality application development services.