Keeping up with its strategy to expand its market share and see an android smartphone in every hand, Google has upped its game by unveiling the Android One, an Android reference platform meant to bring low cost smartphones to the market.
In simpler terms, it can be thought of to be a set of rules that device manufacturers can follow to make low-cost phones, ensuring uniformly decent experience on low end phones.
This is an effort made by Google to tap the markets in the developing economies like India.
Certain general specifications for the first Android One handsets are already known. These include a 4.5-inch display, FM radio, dual SIM and micro SD support. As for the OS, Android One handsets should run on Google’s latest operating system as and when it is launched, which is most likely to be the Android L.
As of now, it is known that five companies will be making Android One smartphones including Micromax, Karbonn, Spice, Intex and Celkon. Google will be supplying the companies with the required hardware reference points, as well as the software updates.
It’s still not clear what the final specifications of the first Android One device will be, but it’s expected to be stir up the existing markets bringing about a new wave of competition.
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